CineStar brand developed from Kieft & Kieft Filmtheater GmbH cinema company, which after four decades of work as operater of classic cinema, opened 1993. its own first multiplex in Germany and from now, on the brand represents the magnificent connection of unique architecture, top comfort, sophisticated interior, as well as inovative technologies in sound and picture, with over 100 multiplex in Germany, Czech republic, Swiss, Croatia, Bosnia and Serbia. The investition of CineStar cinemas and local investitors in three projects in Novi Sad, Pančevo and Zrenjanin, worthful more than couple of million euros, brings in Serbia 18 projection halls with 2350 seats. In Novi Sad there are two unique halls: 4DX – which by its magical effects, brings the audience to the center of the movie itself and KIDS hall with slide – specialized movie theater for the children, one of a kind in Serbia and whole region too.