s.Oliver is focused on fashion for women and men. Modern and youthful, QS by s.Oliver is aimed at teenagers and young adults, while s.Oliver black label appeals to a more sophisticated audience with an overall classic style.
In addition to these three main elements, s.Oliver also offers additional product lines such as ‘s.Oliver Bodywear’ (underwear, pajamas, swimwear for women and men), ‘s.Oliver Junior’ (clothing for newborns, small children and children), ‘Triangle by s.Oliver’ (new segment for sizes from 36 to 54) as well as s.Oliver accessorize (bags, belts and leather goods). Through a number of licensed partners, the company also sells 12 licensed lines, including ‘s.Oliver Shoes’, ‘s.Oliver Eyewear’, ‘s.Oliver Time’, ‘s.Oliver Jewelry’, ‘s.Oliver Home’. , ‘s.Oliver Fragrances’, ‘s.Oliver Umbrellas’, ‘s.Oliver Garden’ and ‘s.Oliver Baby’.