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The company dm is recognized as a priority supply chain due to the importance of the products it has in its range, primarily food, organic food and products intended for citizens with specific dietary needs. When it comes to Serbia, dm is one of the largest providers of organic food, with over 300 products of organic origin of the private brand dmBio. In addition, dm offers a number of other products that are key to meeting the various needs of citizens, such as the food segment, the range of care and nutrition of babies, as well as products for personal hygiene and home cleaning, the segment of care and decorative cosmetics.
Customers in dm, in all segments of the range, except world-famous brands can find a large number of dm brands, such as Balea or alverde, the best-selling certified natural cosmetics. In addition, customers in dm drugstores highly value the expertise and professionalism of employees, while the company continuously improves work processes. Across Europe, the drugstore chain fosters responsible business based on the principles of sustainable development.