DM Drogerie Markt is the largest drugstore chain in Europe, which oprates in 13 countries all over the Europe, with over 3.500 sale stores and over 61.000 employees. On the Serbian market DM is present since 2004. Today, 15 years later, there are about 100 stores in Serbia and over 950 employees, while in its assortment DM has 26 trademarks and about 13.500 products from beauty segment, natural cosmetics, organic food, personal hygiene, products for household and baby care.